STATPACK: Amazon Prime Trends

By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy

By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media streaming and other exclusive digital services plus members-only shopping offers on Amazon Prime Day.

Why does Amazon offer so much to its Prime Subscribers? It’s simple, the average spend of an Amazon Prime member versus a non-Prime member is 133% higher!

This Subscription Insider STATPACK is focused on Amazon Prime trends. This 102 page, editable PowerPoint STATPACK includes trend information on Revenue, Prime Users, Product Reach including e-commerce and streaming-entertainment, Usage, Shopping behavior, Prime Day, and more.

Table of contents

1. Amazon Prime

Global net revenue of Amazon 2014-2018, by product group
Global net revenue of Amazon Q1 2019, by product group
Number of U.S. Amazon Prime subscribers 2013-2018
Share of Amazon Prime subscribers in the U.S. 2015-2018
Amazon Prime user age distribution in the U.S. 2017
Total number of U.S. households with an Amazon Prime subscription 2016-2021
U.S. consumer membership in Amazon Prime 2017, by gender
U.S. Amazon Prime membership penetration 2018, by income
Number of Amazon Video subscribers in the U.S. 2017-2023
U.S. Amazon Prime subscription plan distribution 2017
Amazon segment net sales 2016-2017
U.S. Amazon’s fulfillment capacity as of 2017 by type and total square footage

2. Product Reach

Most visited multi-platform U.S. web properties 2019
Total global visitor traffic to Amazon.com 2019
Most popular e-commerce apps in the U.S. 2019, by reach
Most popular e-commerce apps in the U.S. 2019, by audience
Most popular entertainment apps in the U.S. 2019, by reach
Most popular entertainment apps in the U.S. 2019, by audience
Leading iPhone entertainment apps in the U.S. 2019, by downloads
Emmy Awards: nominations by studio 2018
Emmy Awards: nominations by network 2018U.S. online consumers who purchased anything on Amazon on Prime Day 2018

3. Usage

U.S. internet user Amazon service reach 2017
U.S. consumer usage of Amazon services and products 2017
U.S. usage frequency of Amazon services and products 2017
U.S. consumer personal data sharing within an Amazon user account 2017
U.S. consumer membership in Amazon Prime 2017
Perceived U.S. Amazon Prime membership value of members 2016
Perceived U.S. Amazon Prime membership value of members 2016, by generation
Amazon Prime Day sales worldwide 2015-2018
U.S. Amazon Prime Day conversion rate 2018
U.S. user purchase intent on Amazon Prime Day 2018
U.S. user online shopping intent at work on Amazon Prime Day 2017
Most popular U.S. Amazon Prime Day product categories 2018
Amazon Prime Day marketplace sales share worldwide 2015-2018

4. Shopping behavior

Annual number of orders by U.S. Amazon Prime & non-Prime members 2018
Average spending of Amazon Prime and non-Prime members 2015-2018
Average spending of U.S. Amazon Echo owners and Prime members 2017
Most popular U.S. Amazon product categories 2019
Most popular U.S. Amazon Prime Now product categories 2018
Key factors for U.S. users to shop via Amazon 2019
North American online shoppers who used Amazon Prime for holiday shopping 2018
North American shoppers using Amazon Prime for holiday shopping 2018, by age group
North American shoppers who used Amazon Prime for holiday shopping 2018, by spending
North American shopper reasons for using Amazon Prime for holiday shopping 2018

5. Amazon Prime Day