Source: Bigstock Images and Subscription Insider
In this week’s subscription headlines, WaPo and Snap (formerly Snapchat) sign a deal to reach millennials, Microsoft officially launches the Outlook.com subscription, and Digiday reveals how The Economist turns social visitors into subscribers. Also, this week we’re reading subscription news about platforms and publishers playing the access game, lower estimates for ad blocking the US, and new rules in the EU for online subscriptions.
How Platforms Get Publishers to Play the Access Game
Digiday
WaPo and Snap Sign Distribution Deal to Reach Millennials
Media Daily News
CSS Music Announces New Rollover Download Subscription Plan
Digital Journal
eMarketer Scales Back Estimates of Ad Blocking in the US
eMarketer
Amazon Prime Delivers Nice Revenue for 2016, Doesn’t Cover Net Shipping Costs Yet
ZDNet
Digital Single Market: New EU Rules for Online Subscription Services
The European Sting
How The Economist Turns Social Visitors Into Subscribers
Digiday
Microsoft’s Outlook.com Subscription Is Officially Available
Engadget