Last week Dow Jones CEO William Lewis announced major organizational changes, including the creation of a new publishing unit, Dow Jones Media Group.

“I am pleased to announce some important structural changes to Dow Jones. These developments build on the excellent work already done over the past 18 months and will provide the platform the company needs to achieve our shared objectives,” Lewis said.

Lewis indicated a “renewed and dedicated focus” on The Wall Street Journal, following a series of relative successes.

“Our flagship – The Wall Street Journal – produced a punchy print adverting performance in a tough market. Digital ads grew, with mobile on the rise. Our custom content offering and WSJ Magazine were commercial stars for us. Subscription volumes were positive, thanks to shrewd and slick marketing, keen customer retention efforts and, of course, Pulitzer Prize-winning stories.”

“We reaffirmed our belief in the power of print by launching a global print edition of The Wall Street Journal, serving the most important financial centers across Europe and Asia with the quality of content we provide our U.S. audience every day,” said Lewis in an internal memo.

Lewis also announced operational and staffing changes. Among those is the appointment of Almar Latour as publisher of the new Dow Jones Media Group. Previously, Latour served as executive editor of The Wall Street Journal.

With the goal of replicating the success of Barron’s, Lewis said that Dow Jones Media Group – DJ Media Group – will focus on consumer and business brands outside of The Wall Street Journal, including Barron’s, MarketWatch, Financial News, Mansion Global and Newsmart. New products created by Dow Jones’ Innovation Unit may also fall under DJ Media Group “depending on content, commercial and branding considerations.”

Latour told Publishers Daily that each brand would remain separate under DJ Media Group, but they will receive an “intense” focus they have not yet enjoyed. In addition, the brands will have the opportunity for “a real deep commitment to digital and new media.”

Lewis closed the internal memo with a reminder about Dow Jones’ focus:

“Finally, while the changes I have detailed above are important, we must all remember that we are here to serve our readers and clients. Nothing is more important than our customers,” Lewis said.

Insider Take:

Reorganization is not new, however. This is only the latest round of changes. In June 2012, for example, Dow Jones CEO Lex Fenwick announced new executive leadership and structure, and the creation of a Data Strategy department, just five months after taking over as CEO. In January 2014, the honeymoon was over; Fenwick was out, and William Lewis was in as CEO.

At the time of that announcement, Robert Thomson, CEO of News Corp. said the company was reviewing the “institutional strategy of Dow Jones with an eye towards changes that will deliver even more value to its customers.” He also said the company would be “redoubling our efforts to develop The Wall Street Journal and its digital properties globally.” Sound familiar?

At first blush, the latest round of changes might seem like a reaction to financial and competitive pressures and like Dow Jones is poised to address them proactively with the DJ Media Group. Based on recent history, however, it seems like “more of the same,” a restructuring of the company, a shake-up of staff, and a promise of new products and great stuff for readers around the globe. But will the latest formula lead to success, or can we expect more disorganization as the reorganization unfolds this year.