If you grew up with classic cartoons like Scooby-Doo, the Flintstones, The Jetsons, Road Runner and Yogi Bear, you'll be excited to learn that Turner and Warner Bros. have teamed up to bring them into your home for just $4.99 a month, or $39.99 a year, reports Variety.
Monthly subscribers will receive a seven-day free trial, while annual subscribers will get a 30-day free trial. The ad-free, streaming video on-demand service will be named Boomerang, like the channel Boomerang TV which reaches about 144 million households already.
This version of Boomerang, however, will be a stand-alone app available to subscribers in the United States. It can be watched on the web and via iOS and Android devices. Though the Boomerang TV and Boomerang app complement each other, they will each have a different catalog of shows and movies.
In addition to classic cartoon favorites which will rotate weekly, Boomerang will offer exclusive original series like Dorothy and the Wizard of Oz and an overhauled version of Wacky Races, says Film. According to Variety, Boomerang will also be the exclusive location for new episodes of Scooby-Doo, Looney Tunes and Tom and Jerry.
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Boomerang is currently in beta, but is expected to launch this spring. Check out the Boomerang promo:
“We are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favorites anywhere, anytime on any screen,” said Craig Hunegs, president, business and strategy for Warner Bros. Televion Group and president, Warner Bros. Digital Network, in a statement. “It's a whole new way to access Warner Bros.' storied legacy of laughs!”
Variety reports that additional features to be added after launch include family profiles, personalized recommendations, offline viewing, Spanish audio and interactive features. Also, following the lunch, Boomerang will be available via Amazon, Roku and Apple TV. The over-the-top TV streaming service will be powered by applications and technology developed by DramaFever, a Warner Bros. company.
“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,” said Christina Miller, president of Turner's Cartoon Network, Boomerang and Adult Swim, in a statement. “Our ongoing partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”
We love classic cartoons, especially The Flintstones, The Jetsons and Scooby-Doo, and we don't get Boomerang TV, so we are really excited about this new offering. OTT services are growing in popularity, and niche SVOD services are doing well in a saturated marketplace. The combination of exclusive content and full seasons of our favorite shows make this a particularly attractive package, especially for just $4.99 a month. We find the two different trial periods a bit confusing, but as users, that will only have a one-time impact, so it isn't a deal breaker. We can't wait for a little binge watching – Yabba Dabba Doo!