After data mining your membership or subscriber base, you may find you have numerous individual users from the same company. Because their job depends on use of your service or information, those are often great qualified leads for group sales. But first find out who the head honcho is before you pitch. Then take a page from Dropbox, who sent an email with the copy below to our own publisher Anne Holland:

Hi Anne,

We have never met, but I noticed that there are several people in your company using Dropbox. My name is Melissa and I am an Account Executive here at Dropbox. We are really excited about our new service Dropbox for Teams and the features that it provides- including administrative controls, centralized billing, and as much storage as you need. When would you be available for a quick chat?

You can learn more about Teams by visiting www.dropbox.com/teams.

Cheers,
Melissa