TV Sports Markets (TVSM) started a newsletter business in 1997, and has been able to thrive while transitioning to a digital-only (PDF) edition in 2008. Chief Executive Julian Turner spoke with us about how the TVSM generates 7-figure revenues by selling only group subscriptions --despite having a less than optimized site. Plus, learn about TVSM's tiered pricing system, how it adds subscribers by data-mining its existing subscriber base, and its plans to adapt to market changes. This is a great Case Study for any B2B sites looking to sell more group subscriptions or create a lucrative PDF e-newsletter business.
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Register for our next Workshop!
Thursday April 28 from Noon to 1 PM
How to Track, Apply, and Optimize Acquisition for LTV
What will you learn?
How to calculate LTV, build cohort analysis, and more.
How to apply analysis and insights to optimize acquisition efforts for LTV.