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Surfline Turns Weather Updates into a 7-Figure B2C Subscription Business

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Surfline started out as a pay-per-call telephone service, providing surf conditions to surfing enthusiasts, but entered the Internet age in 1995 with live HD streams of surf breaks. Vice President of Subscriptions and Product Marketing George Roletter spoke to us about how Surfline has used A/B testing to get 30% of visitors who enter the trial funnel to convert. Plus, discover how this B2C site is able to retain up to 93% of subscribers!

Company Profile Founded:  1985, online in 1995 No. of...

 

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