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Lessons from a Subscription Site Launch: Audience & Content Surprises, Plus a PayPal Nightmare

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Quick Overview

Site launches are always filled with surprises -- even for subscription site experts like Michael McCurdy, formerly of TheLadders.com. In September 2010, McCurdy teamed with an author to launch TestingMom.com, a subscription site to help parents prepare their children for intelligence and placement tests. Five months in, McCurdy tells Insider about the biggest lessons learned, including the need to quickly expand content to appeal to a wider audience than anticipated, and the e...

 

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