Michael McCurdy, formerly of TheLadders.com, shares his biggest lessons learned from the launch of his own subscription site. Includes great tips for SEO and for boosting conversions with a site-overview video. Plus, he explains why you shouldn’t launch with PayPal for payment processing.
In this week’s new Subscription Site Insider Case Study we examine the lessons learned when a veteran subscription marketer launched his own subscription site last fall. Michael McCurdy, formerly of TheLadders.com, shared great stories about how he adapted his content development and marketing strategies to deal with surprises after the launch of TestingMom.com, a site to help parents prepare their kids for elementary school placement and intelligence tests. His most significant finding is also our No. 1 lesson learned this…
Case Study Lesson: The Drawbacks of PayPal for Recurring Billing Read More »
