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How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work

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Quick Overview

Just because you're the pioneer publication in an industry doesn't mean your work is done. See how BuildingGreen.com turned its 20-year-old print newsletter for the sustainable building industry into a suite of online subscription products. President Nadav Malin describes how creating ad-free subscription products cemented the company's reputation as an unbiased source of news and information and helped them develop a major business in contract writing work for government agenc...

 

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