How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work
Insider’s exclusive interview with Nadav Malin, President, BuildingGreen.com, reveals how the 20-year-old newsletter publisher used its reputation as an unbiased source of sustainable-building news and analysis to create a suite of online subscription products. Plus, he explains how they use that in-house expertise to attract custom writing and website development work from government, non-profit and publishing-industry clients. He also explains how strong relationships with long-time subscribers help them find a “champion” within the largest architecture firms to promote site-license sales, which account for 30% of subscription revenues