How a Paid Content Site Launched a Lower-Cost Subscription Brand to Target a New Audience

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Quick Overview

What can you do when your subscription content is perfect for two very different target markets? If you focus your service on one demographic, the other won't respond. That's why Fotolia, a subscription stock-photo service serving the corporate and design-professional markets, launched an entirely new subscription brand, PhotoXpress.com, which sells subscriptions to small businesses and nonprofits. Business Development Manager Leo Tran gives Insider a behind-the-scenes look int...

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