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March 1, 2011

How a Paid Content Site Launched a Lower-Cost Subscription Brand to Target a New Audience

Case Studies, Subscriber Only /

See how the stock-photo subscription site Fotolia, which is aimed a design professionals and corporate users, launched a whole new subscription brand to target a new audience of small businesses and nonprofits. Business Development Manager Leo Tran tells Insider how they simplified pricing and licensing for small business, and how they’re upselling large prospects to the parent-site’s branded service

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Case Study Lesson: How to launch a Separately Branded Version of Your Subscription Service for a Different Target Market

Industry Announcements, Subscriber Only /

If your subscription content is perfect for two very different target markets, it’s better to create separate brands for each rather than trying to create one service that meets both group’s needs. That’s one of the big takeaways from this week’s Subscription Site Insider Case Study, which offers a behind-the-scenes look at how the stock-photo site Fotolia launched an entirely new subscription-based service called PhotoXpress aimed at a different target audience. PhotoXpress was created initially as a…

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