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How a Blogger’s Public Radio-Style ‘Pledge Drives’ Convince Subscribers to Pay $49-$75,000 to Support the Site

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Quick Overview

After his newspaper folded in 2008, its editor Ira Stoll launched a blog to continue following and being an influential voice in the beat he's most passionate about. But he had to make a living publishing it, and running a few Google AdSense ads wouldn't do the trick. So he embarked on a paid content experiment, asking readers to subscribe at their choice of $49 -$250,000 annually to support the free blog, in exchange for private quarterly reports, branded coffee mugs, and eve...

 

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