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Diminishing digital advertising revenue. Ad blockers. Ad fraud. Ad blindness. Bots. These are just a few of the challenges facing online publishers today. To overcome these issues, publishers need innovative solutions and trusted partners. Ziff Davis is one publisher searching for answers. Last month Ziff Davis announced they'd be supplementing their multi-faceted advertising strategy with FreeWall®, a new monetization strategy that straddles paywalls and advertising mo...
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