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One of the two critical self-regulatory measures when it comes to behavioral advertising (aka behavioral targeting) is that advertisers allow consumers to opt-out of behaviorally
While site design is important for optimizing conversions (and presenting a generally professional face to the world), it’s important to note that great design doesn’t
A story about bank fraud in Missouri may want to make you double-check all your online transaction and fraud prevention methods. When a Trojan horse
For most of history, periodical publishers on both sides of the Atlantic Ocean have been able to provide their services without worrying about the nitty-gritty
One of the most prevalent SEO mistakes made by B2B sites, according to a recent article in Search Engine Land, is the use of homepage
When designing content-heavy websites, Web designers and publishers frequently opt for breaking articles into multiple pages. This reduces load time and increases page view counts
With Newsweek bombing its digital transition, and The Washington Post demonstrating a decent, but not optimized, approach, it’s worth discussing how legacy publications can make
Behavioral targeting (aka behavioral advertising) can be a great way to sell subscriptions or increase member engagement. But if you’re using behavioral advertising, then you’re
The Pew Research Center’s recent report on Nonprofit Journalism details the pervasive lack of business models in this sector, despite the growing adoption on nonprofit
What’s the first rule of paywall optimization? Don’t let your customers hear you call your paywall a paywall. Instead, allow them to purchase a digital
