UX Innovation: Abandoning Page Views (and Slideshows) for Infinite Scrolling

When designing content-heavy websites, Web designers and publishers frequently opt for breaking articles into multiple pages. This reduces load time and increases page view
When designing content-heavy websites, Web designers and publishers frequently opt for breaking articles into multiple pages. This reduces load time and increases page view counts -- a metric often used to sell advertising. In addition, the popularity of image-driven content leads many sites to create embedded slideshows. (Downloadable slides, on the other hand, are more user-friendly than embedded slideshows, which take longer to load and are hard to skim.) But two separate articles on user experience best…...

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