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Marketing Automation is all the rage, but is it good for subscription sites? Or is it another eCommerce tactic that subscription sites keep trying to
By Katherine Noyes Streaming video on-demand is an increasingly common part of many subscription sites — for a recent example, just see Sony’s decision to
By Minal Bopaiah By their very nature, digital subscriptions are a globalized business. Marketing to international audiences is not as difficult as it was back
By Katherine Noyes Newsweek has figured prominently in the news these past few weeks for the recent rebirth of its print format, but on Wednesday
By Katherine Noyes It’s no secret that subscriber metrics are key for any digital subscription site, but tracking and reporting them accurately can be a
By Minal Bopaiah I’ve written before about the importance of subscription content sites finding alternatives to cookies. For one, Europe has announced stricter laws requiring
By Minal Bopaiah News and information publishers used to have it simple. You chose a medium and then published your information according to that medium’s
New research from the Pew Internet & American Life project found that 50% of Americans now own a tablet or e-reader. The number of tablet
By Minal Bopaiah A new report says that credit and debit card processing will make up less than half of online transactions by 2017. Instead
A new report says that credit and debit card processing will make up less than half of online transactions by 2017. Instead alternative payments like
