Half of Americans Own a Tablet, But Most Use Them for eBooks, Not Subscription Content

New research from the Pew Internet & American Life project found that 50% of Americans now own a tablet or e-reader. The number of tablet owners
New research from the Pew Internet & American Life project found that 50% of Americans now own a tablet or e-reader. The number of tablet owners jumped from 34% in September of 2013 to 42% after the holidays, and e-reader ownership jumped from 24% to 32% during the same period. But contrary to how this data is presented by eMedia Vitals, this does not imply that subscription content sites need to move swiftly to tablet or e-reader platforms. The data…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.