In this STAT Pack report, we share a global and U.S. market overview of pay TV usage, market leaders, audience statistics and more.
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Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the
How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are
Launching a subscription business isn’t easy. Pricing your subscription business is another beast altogether. In this article, we explore the six concepts you’ll need
This STAT PACK provides useful data about media usage in the United States, whether you are just curious or are planning 2021 ad spend.
The importance of effective customer service is well understood. But how do you know if you are delivering that? And what channels — phone,
If you’re spending a large amount of time and money to acquire new customers, do renewals really matter? They do, and it’s a matter
Join our panel of executives from J.P. Morgan and BillingPlatform as they share critical insights and techniques that can be used to protect existing
Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be
The key to a profitable subscription business is retention. Here are Subscription Insider’s 30 tips and tricks to improve retention and plug subscriber and
One of your more difficult tasks as a subscription business owner is optimizing your price so you can realize the maximum life time value
Before you can generate new subscribers you’ve got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering
What are the trends and issues that will impact your ability to get paid by your members and subscribers in 2020? This on-demand briefing
Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get
Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you
Customer Service, while simple in theory, is quite complex. Keeping customers happy so they can continue to doing business with you is becoming increasingly
Whether you’re new to running customer service or at a growing company that is just building out a formal customer service department, preparing a
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AOL is often seen as the old fogey of the online subscription business, but this old fogey still knows how to milk a subscription
The Federal Trade Commission (FTC) recently issued a study indicating that when marketers use the phrase “up to” in claims about their products, many
Poynter posted a misleading headline this week, stating that “Half of first year’s paywall revenue comes in first three months.”The story was based on
Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case
Sorry Adweek, but your big ‘scoop’ this week revealing that Politico’s first year paid subscription renewal rate is 96% isn’t as surprising as you
Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million
While membership and dating sites can be a great subscription revenue Model, they have their own unique challenges as well. One of those challenges
The other day, I was talking with Helen Hoart, the former marketing agent for Harvard Health newsletters, and she let me in on an
Dan Burkhart of Recurly just posted a great chart showing why it’s dangerous for paywalled publishers to forecast revenues based on their first year’s
According to data-crunching from Brad Alvarez of SeekingAlpha.com, 47.1% of new subscribers SiriusXM acquired through promotions last quarter, continued to pay for service after
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