Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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By Minal Bopaiah How long can you expect your annual subscribers to stick with you? Most digital subscription companies have a hard time estimating that
By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of The
Two years ago this month, online subscription pioneer Angie’s List went public, which meant a cash influx and much more media coverage of the company’s
A curious phenomenon is happening in the digital subscription world, particularly for newspapers. The Financial Times and The New York Times both reported a growth
Smart subscription marketers are constantly talking about the importance of segmentation — whether it’s email lists or subscribers. And segmentation is important for hitting your
When it comes to best practices, auto-renew has long been the favored child for increasing retention rates. However, print subscription marketers often tell me they
I’ve written before about how smart subscription marketers will tie their year-end renewal efforts to a gift subscription offer. This technique does double duty by
Customer lifetime value is an important metric because it allows you to estimate the ROI on your marketing spend, explained Bakley Smith, CFO of TestingMom.com
Market research used to be a prohibitively expensive endeavor, especially for independent publications. But online survey software has made market research, industry benchmarking and even
So for those of you who have been skeptical of my advice that sending a paper renewal notices is a best practice for boosting your
