Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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By Katherine Noyes When Amazon increased the yearly cost of Prime membership in the UK from £49 to £79 a few weeks ago, there were
By Katherine Noyes The virtual ink had barely dried on our Table of Estimated Subscription Revenues last week when the Financial Times published results indicating
By Katherine Noyes Last year, we wrote about Amazon-owned LoveFilm’s struggles in the UK — as evidenced by its use of door-to-door salesmen to sign
By Minal Bopaiah News and information publishers used to have it simple. You chose a medium and then published your information according to that medium’s
By Minal Bopaiah Quick on the heels of the subscriber acquisition deal Spotify made with The Times, The Sun announced plans to acquire more subscribers
By Minal Bopaiah How long can you expect your annual subscribers to stick with you? Most digital subscription companies have a hard time estimating that
By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of The
Two years ago this month, online subscription pioneer Angie’s List went public, which meant a cash influx and much more media coverage of the company’s
A curious phenomenon is happening in the digital subscription world, particularly for newspapers. The Financial Times and The New York Times both reported a growth
Smart subscription marketers are constantly talking about the importance of segmentation — whether it’s email lists or subscribers. And segmentation is important for hitting your
