Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Five on Friday this week is jam-packed with information including brand development, a great Mequoda quote, Gamification and Influencer Marketing.
In this week’s subscription headlines, AT&T bets on entertainment to keep its network busy, Dallas Morning News moves to a paywall (again), and the BBC
This week’s Five on Friday covers subscriber retention, creative market expansion strategies, how your marketing can stay gender neutral, how to trademark a phrase and
In 2015, Intuit (NASDAQ: INTU) made a big push to get its customers to move from its QuickBooks desktop software to its cloud-based SaaS, QuickBooks
Is Twitter the right social media platform for your business? Learn more in this installment of Subscription Biz Basics where we give you 15 illustrated
In this week’s subscription news headlines, LSE Business Review predicts micropayments will be the “next normal,” Shopify is still losing money, and European publishers are
Satellite radio provider SiriusXM (NASDAQ: SIRI) is getting serious about its subscription rates with its second price hike in the last year, reports Music Business
Video testimonials of satisfied subscribers or members on your site are effective in raising conversion rates and improving account lifetime value. While anyone can write
This week’s Five on Friday explores using HARO, Calls to Action, a Cison Study on journalists use of social media and Workfront measurements of marketeering
Canada’s Anti-Spam Legislation is now in effect, setting guidelines for businesses to protect Canadians against spam from electronic channels. Parts of the CASL are going
