Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

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On June 1, mail delivery subscription service Blue Apron filed an S-1 form with the U.S. Securities and Exchange Commission (SEC), indicating its intention to
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and
In this weeks edition of Five on Friday, LinkedIn reports its top 50 U.S. companies, Marketing Week shares the high cost of ad fraud, Brand
Last week the online razor wars got more heated when Edgewell Personal Care Company (NYSE: EPC) announced the launch of Schick Hydro, an online subscription
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part six of Organic Search for Publishers, he explains and demonstrates
In this weeks Five on Friday, Business Insider shares stellar career advice from Microsoft CEO Satya Nadella in one sentence, Marketing Profs gives seven tips
Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part five of Organic Search for Publishers, he discusses the big
In part four of Organic Search for Publishers, Kevin Novak begins his discussion on how to implement an effective SEO strategy. He discusses the one
In part three of Organic Search for Publishers, Kevin Novak continues this theme but specifically educates members on keywords and why they are important. As
MPP Global, the UK-based company that created eSuite, an e-commerce digital monetization platform for publishing and media, TV and entertainment, sports and retail, has raised

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