Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
Start Here
Latest
Last Thursday Microsoft Corp. (NASDAQ: MSFT) announced its fourth quarter results for its fiscal year ending June 30, 2017, including total revenue of $23.3 billion,
TGIF. Weve made it, and the weekend is just around the corner. To help ease you into the weekend, check out this weeks Five on
Last week eBay Inc. (NASDAQ: EBAY) and Shopify (NYSE: SHOP, TSX: SHOP) announced a new partnership, creating a new sales channel to expand merchant reach.
Most subscription company owners and managers tell me theyve already built a new member onboarding program and it didnt improve their subscriber churn rate. Robert
With the Fourth of July on Tuesday, this was a short week, but were still bringing you a full weeks worth of subscription content. In
In this weeks Five on Friday, we share Bill Gates’ 2017 summer reading list, Search Engine Watch offers advice on optimizing for voice assistants, the
In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search
When the next recession hits, we can expect to see hundreds of thousands of layoffs again. Plus, during any recession, customers cut expenses even when
In this weeks Five on Friday, Kissmetrics shares seven simple but powerful ways to lower SaaS customer churn, Digiday offers a marketer’s guide to the
In this weeks edition of Five on Friday, eMarketer shares why it believes consumers need choices to stop them from using ad blockers, Kissmetrics tells
