Subscriber Acquisition
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While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the
By Minal Bopaiah Email marketing is the most cost-effective acquisition tactic for subscription sites, but six months ago, marketers began to worry that Gmail would
Email marketing is the most cost-effective acquisition tactic for subscription sites, but 6 months ago, marketers began to worry that Gmail would divert their marketing
Just four months after launching a paywall, UK tabloid The Sun has acquired more than 117,000 digital subscribers, and 47% have signed up via mobile
By Minal Bopaiah As the new kid on the block, we want to extend a hearty “Welcome!” to The Information, the newest niche subscription site,
By Minal Bopaiah In a move that seems to be both defensive and offensive, Facebook announced that it will be featuring more “quality” news that
In a move that seems to be both defensive and offensive, Facebook announced that it will be featuring more “quality” news that sends traffic to
By Minal Bopaiah Capital New York, newly acquired by Politico, re-launched today as Capital, with a cleaner design and a “Pro” subscription offering. However, hesitant
Capital New York, newly acquired by Politico, re-launched today as Capital, with a cleaner design and a “Pro” subscription offering. However, hesitant to scare of
By Minal Bopaiah While we like to highlight subscription publications that are doing it right, it’s also helpful to learn from those that failed. That’s
