Subscriber Acquisition
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How do you turn customer acquisition research data Into actionable insights? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding
What are your goals for business, media strategy and acquiring new subscribers? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the
In this week’s subscription headlines, the Boston Globe runs a wraparound front-page ad, the Netflix $2 price hike is just a week away, and Verizon
Five on Friday this week explores social media ad trends, using PowerPoint powerfully, benefiting from mobile, using free content and landing page conversion.
This week we explore subscription billing, growing pains, email, strategic republishing, logo redesign and more.
Snapchat has recently redesigned its Stories page to make it easier to discover publishers’ content and perhaps boost their viewership, reports the Wall Street Journal.
Five on Friday this week explores NYT’s use of Facebook Live, how to get external links to your site, retargeting, the importance of focus and
In this week’s subscription news, the New York Times begins exploring ad-free digital subscriptions, the Supreme Court rejects Google’s appeal in an AdWords battle, and
Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a
Today Pandora announced a partnership with Music Reports, a rights administration platform, to manage the company’s mechanical licensing and royalty administration for its new interactive
