Subscriber Acquisition
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Apple might not have been wearing a red velvet, fur-lined suit, but on Monday the tech giant played Santa Claus, giving developers access to new
JCPenney is leveraging its big and tall customer base in partnership with Bombfell to create a subscription box for men called the Big & Tall
Education and technology company Cengage is hopping on the subscription bandwagon with Cengage Unlimited, providing college students with unlimited, all-you-can-learn, on demand access to educational
Yesterday Texas-based movie chain Cinemark (NYSE: CNK) has launched Movie Club which it calls the movie-lover’s membership. The monthly membership program gives members one discounted
Have you ever signed up for a free trial of a subscription box, magazine, streaming video network or other subscription service but forgotten to cancel
Last Friday The New York Times (NYSE: NYT) tightened its metered paywall, cutting the number of free articles non-subscribers can read from 10 to five,
Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow,
MoviePass, a company that offers movie ticket subscriptions, has lowered its prices for the holidays, according to Cheddar. Now for $6.95 a month, film buffs
On Sunday, Meredith Corporation (NYSE: MDP) announced it has reached a binding agreement to buy Time Inc. (NYSE: TIME) for $2.8 billion, or $18.50 per
Last week cloud-based CRM company Salesforce (NYSE: CRM) was thankful for a strong third quarter for its fiscal year 2018 for the period ended October
