Regulation and Compliance
From subscription offers, free trials, special promotions, marketing copy, auto-renewal notification, consumer privacy, financial reporting, payment processes, and more – there are a lot of laws that subscription, membership, and recurring-revenue companies need to understand and comply with.
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If you’re using behavioral targeting or interest-based advertising, you’ll need to follow the self-regulatory principles put forth by the Digital Advertising Alliance. In this on-demand
The advantage to online content is that global distribution is logistically easier and far cheaper than any other medium. However, there are still laws, payment
End-User License Agreements are becoming more prevalent, not only among SaaS providers, but also B2B subscription sites and sites with group sales. In this one-hour
Yesterday I wrote about what options subscription and paid content sites had in terms of mobile strategy. Coincidentally, this week also saw the release of
The Federal Trade Commission (FTC) recently issued a study indicating that when marketers use the phrase “up to” in claims about their products, many consumers
Every successful subscription site is collecting information from its users-either for simple transactional reasons or marketing purposes. But the government is cracking down on sites
In these economically-strapped times, the Federal Trade Commission(FTC) is cracking down not only on merchants who swindle consumers, but all parties involved in fraud, including
