2012 Mobile Marketing Guide Released by FTC in Time for Holidays

Yesterday I wrote about what options subscription and paid content sites had in terms of mobile strategy. Coincidentally, this week also saw the release
Yesterday I wrote about what options subscription and paid content sites had in terms of mobile strategy. Coincidentally, this week also saw the release of the Federal Trade Commission's Mobile Marketing Guide, in time for the 2012 holiday season (If you're looking for great holiday marketing ideas, check out our post on Selling Gift Subscriptions). Once again, the FTC is reminding mobile app creators to be transparent about data practices and build privacy considerations in from the…...

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