Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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This week’s Five on Friday explores writing customer satisfaction surveys, prospecting for sales, special offers, succeeding as a writer, and native vs. mobile advertising.
Content engagement drives subscriber acquisition, and content engagement is driven by your analytics. Segmenting your audience and learning what appeals to certain prospects is key
This week’s Five on Friday focuses on cybersecurity, Facebook advertising, older shoppers online, customer retention, and referral marketing.
Ad-blocking technology has become ubiquitous for consumers who can’t stand ads – to the detriment of advertisers. Is there a happy medium? Dana Neuts investigates.
Your customers (subscribers, members, and constituencies) are fragmenting in the marketplace as they have changed their preferences for how they engage with companies and brands.
This week’s Five on Friday on finding competition, light reading for entrepreneurs, adding information to sales receipts, tips for excel, and Thanksgiving.
Square, a manufacturer of a payment processing device that allows small merchants to accept credit cards, went public recently. Russell Perkins explores the fact that
The majority of Hulu subscribers are willing to sit through limited ads, the New York Times is changing its commenting system, and Nickelodeon adds eight
This week’s Five on Friday explores Free Shipping Day, creating prospect engagement with auto-response, giving thanks to subscribers, asking for referrals, and creating “buzz” for
The U.S. Supreme Court began hearing arguments this week on a case about the dissemination of incorrect information online. The results of the case may
