Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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If you care about driving business to your subscription or membership business,dont continue to act and make decisions on transactional and survey-based (biased) information when
This week’s Five on Friday covers subscriber box fatigue, newsroom virtual reality, product management templates, the core elements of market research and why products do
Five on Friday this week explores social media ad trends, using PowerPoint powerfully, benefiting from mobile, using free content and landing page conversion.
As competition in the streaming music industry heats up, Spotify is shifting its focus, reports Business Insider. Spotify will concentrate on growing its advertising revenue
Russel Perkins discusses how Vivino has licensed its image recognition technology to Magnus, who in turn has created a market disrupting app for the art
Last Wednesday Vogue magazine, part of the Condé Nast media empire, introduced its first members-only program, called Vogue VIP, giving members special access to the
This spring Sling TV bolstered its line-up by adding The Weather Channel’s geo-targeted Local Now service to its “Best of Live TV” subscription package at
Five on Friday this week explores NYT’s use of Facebook Live, how to get external links to your site, retargeting, the importance of focus and
In this week’s subscription news, the New York Times begins exploring ad-free digital subscriptions, the Supreme Court rejects Google’s appeal in an AdWords battle, and
Just in time for the Fourth of July, a high school band in Tennessee is selling U.S. flag subscriptions to local residents to raise money
