Five on Friday for July 24, 2020: Subscriber Goals, Newsletter Tips and the Apple Tax

Five on Friday: Subscriber Goals, Newsletter Tips and the Apple Tax

Zuora helps The Seattle Times meet digital subscriber goals, Hubspot shares newsletter tips, and NYT Co. names a successor President-CEO.

Five on Friday: Netflixs Low Churn, Organic Traffic & Best Practices

In this weeks Five on Friday, Vindicia shares how companies have revamped their past services through subscriptions, Forbes reveals four corporate communications best practices from GE, Kissmetrics explains how Netflix keeps its churn rate low by keeping its subscribers engaged and watching, MarketingProfs offers ways to increase traffic organically, and LinkedIn posts some great subscription jobs.
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Costco Launches Private Aviation Membership for $17.5K

Costco Launches Private Aviation Membership for $17.5K

To offer members safe, convenient, private travel, Costco has launched a $17,500 a year private aviation membership through Wheels Up.

The New York Times Cuts Number of Free Articles in Half

Last Friday The New York Times (NYSE: NYT) tightened its metered paywall, cutting the number of free articles non-subscribers can read from 10 to five, reports Bloomberg. It is the first change The Times has made to its paywall since April 2012 when readers could access 20 articles for free, according to The Verge. The goal, of course, is to continue growing its digital-only subscriber base of approximately 2.5 million as of the end of the third quarter.

Looks Matter

Square, a manufacturer of a payment processing device that allows small merchants to accept credit cards, went public recently. Russell Perkins explores the fact that presentation means everything.

Effective Customer Service Is Quantized Customer Service

The importance of effective customer service is well understood. But how do you know if you are delivering that? And what channels -- phone, email, chat, social media, etc. -- should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems? Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …
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Subscription Insider is uniquely focused on the business of subscriptions.

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We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Ad Blocking in Perspective

INSIDER Guide Russell Perkins thinks that as Apple moves to allow ad-blocking software, we're all just collateral damage in the battle between Apple and Google as they seek to limit each other's advertising revenue.

Weekly Subscription News: Apps, Pricing and Going All In

With less than a week before Christmas, there are only a handful of shopping days left. We are, however, focused on subscriptions - which make great gifts by the way! In this weeks subscription headlines, Adobes stock jumps in popularity, Netflix goes all in on India, and Yellow and Grin launch a monthly bike and scooter subscription service in Brazil. Also this week, TikTok parent is working on a competitor to Spotify, Bill.coms IPO is off to a good start, and Peloton lowers its digital subscription price.
Five on Friday: Streaming Revenue, News License Fees and Blogging Stats

Five on Friday: Streaming Revenue, News License Fees and Blogging Stats

Streaming video revenue estimates for 2025, Google to pay news licensing fees to publishers and 2020 blogging statistics

Payment Processors: Partnering with Merchants for Payment Success

Most of the best practices necessary for auto-renewal payments success are provided by and facilitated through your payments partners, especially your processor. Any processor can handle one-and-done transactions. But successfully authorizing recurring transactions requires processors to apply both art and science to their transaction handling. This 68-minute session brings together best-of-breed merchant processors to explain how they put merchants in the best possible position to succeed.
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Subscription Insider is uniquely focused on the business of subscriptions.

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We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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