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Using Big Images and Bulleted Copy on a Homepage – TheLadders.com

TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a "people image" and brilliantly-bulleted benefit copy, probably converts better.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Consumer Reports Customizes Landing Pages for Organic v. Paid Search Traffic

The testing- and data-driven marketers at Consumer Reports are driving traffic from paid search to a different landing page than the one linked to organic search results. Take a look at how their landing pages could help you increase conversions.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Gift Subscription Email Promotion — The Economist

When it's the season for gift-giving marketing campaigns, online subscription marketers may have an advantage over their print competitors -- consumers have been trained over the years that a new print magazine subscription can take up to 6 weeks to get going. A virtual subscription may be tougher to wrap and put under a tree (although you could solve that by offering to send a printed card to recipients), but at least you can guarantee Christmas delivery!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Renewal Copy via Postal Mail – Kiplinger

Postal Mail can be a great way to get subscribers to renew their online subscriptions. But don't waste their time -- check out this ultra-brief note that gets right to the point.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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