TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a "people image" and brilliantly-bulleted benefit copy, probably converts better.
The testing- and data-driven marketers at Consumer Reports are driving traffic from paid search to a different landing page than the one linked to organic search results. Take a look at how their landing pages could help you increase conversions.
When it's the season for gift-giving marketing campaigns, online subscription marketers may have an advantage over their print competitors -- consumers have been trained over the years that a new print magazine subscription can take up to 6 weeks to get going. A virtual subscription may be tougher to wrap and put under a tree (although you could solve that by offering to send a printed card to recipients), but at least you can guarantee Christmas delivery!
Postal Mail can be a great way to get subscribers to renew their online subscriptions. But don't waste their time -- check out this ultra-brief note that gets right to the point.