Gift Subscription Email Promotion — The Economist

When it’s the season for gift-giving marketing campaigns, online subscription marketers may have an advantage over their print competitors — consumers have been trained over the years that a new print magazine subscription can take up to 6 weeks to get going. A virtual subscription may be tougher to wrap and put under a tree (although you could solve that by offering to send a printed card to recipients), but at least you can guarantee Christmas delivery!

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