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Consumer Reports Customizes Landing Pages for Organic v. Paid Search Traffic

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If you type "Consumer Reports" into Google, you'll get a PPC ad and an organic search result for the online publication. Yet the data-driven and testing fiends at Consumer Reports have linked each result to separate landing pages. When you click on the organic search result, you land on a homepage that looks very newsy and informative -- what you might expect from a great online magazine homepage:

But, if you click on the PPC AdWords ad, then you would end up at a hard-hitting subscription...

 

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