MONETIZATION
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On President’s Day, former president Donald Trump launched a social media app, Truth Social, in the App Store.
Financial Times to hit 1M digital-only subscribers; Capital B launches as nonprofit newsroom; App Annie rebrands as data.ai.
Attorney Marc Roth of Cobalt Law breaks down the new Mastercard notification rules. Here’s what you need to know.
Netflix diversified with new products and services; buy-now-pay-later expands to subscriptions; podcasting wars heat up.
In 2020, Smithsonian magazine began a transformation to explore revenue and retention opportunities while giving their audience a rich, multiplatform experience.
Understand the root causes of customer churn and the technology solutions available to optimize your own subscriber retention.
Global learning platform Kahoot! has launched its first premium subscription service, Kahoot!+ AccessPass.
Marc Roth, partner at Cobalt Law LLP, explains possible ramifications of two auto renewal “events of interest” that subscription marketers should be aware of.
WW International, formerly Weight Watchers, announced the global launch of PersonalPoints, a customizable weight management and wellness program.
The FTC issued a new 15-page enforcement policy statement stating it would not tolerate subscription tricks and traps.
