Real-Time Payments: The Future for Subscriptions
While credit cards are popular, real-time and alternative payments are the wave of the future. Subscription companies that adopt real-time payments will improve revenues, reduce payment churn, and burdensome payment processes.
VISA: Enhanced Billing Descriptors Now Optional
VISA's Enhanced Descriptor Rule is now optional. VISA merchant requirements for free trials, introductory or discounted offers that convert to regular pricing are still in effect.
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Three Key Market Drivers Impacting Subscription Businesses
Losing four out of 10 customers to a failed payment is a high price to pay during a time with so much economic uncertainty. Businesses can’t afford to lose customers and they certainly shouldn’t be losing them due to a payments issue.
Five on Friday: Subscription Offer Codes, Audio Ads and Instagram Upgrades
Gumroad launches monthly memberships, developers can now use subscription codes in their apps on Apple, and YouTube launches audio ads.
GlobalComix Launches Digital Comics Subscription and SuperFan Program
GlobalComix launches a digital comics subscription and SuperFan program to support creators of indie comics, graphic novels and manga.
Apple Reduces App Store Commission to 15% for Small Businesses
Apple announced that the company is reducing its App Store commission from 30% to 15% for small businesses earning less than $1M per year.
Skift Adopts Subscription First Strategy
Skift, a business intelligence company for the travel industry, adopts a subscription-first strategy to get it through the pandemic and beyond.
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Five on Friday: Podcasts, Publishers and Monetization
Zoom will remove time limits on Thanksgiving, TikTok gets a temporary reprieve, and Squarespace adds new monetization options.
Subscription Compliance Alert: New NY Auto-Renewal Law
New York has enacted a new auto-renewal law, NY S1475A, that covers sales to consumers of auto-renewing or continuous service offers.
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Five on Friday: WiFi Subscriptions, Credit Scores and Restructuring
Planet Fitness announces a digital-only subscription, Epic Games considers subscriptions, and Experian to include subscription payments in credit scores.