Following the successful international rollout of new subscription offerings, etc.com has launched new subscription plans for U.S.-based users, providing expanded access to ETF news, insights, and advanced tools for navigating the exchange-traded fund (ETF) market.

“Our goal with these new plans is to deliver premium content and cutting-edge tools that help both financial advisors and retail investors make smarter investment decisions,” said Mike Morelli, CEO of etf.com.

The new subscription plans, which became available Thursday, provide users with a suite of award-winning investing tools such as the Compare etf.com’s feature, the ETF Screener, model portfolios, and the Markets Monitor dashboard. Subscribers will also gain access to exclusive content across ETF.com’s media platforms, further enhancing their ability to make informed investment decisions.

etf.com will also introduce early access to new tools, including the ETF Pulse, which provides insights into ETF performance and market flow trends. This feature aims to keep subscribers at the forefront of industry developments, supporting timely and informed investment strategies.

“With this launch, we’re increasing the depth of our etf.com news coverage and expanding our content offerings, both on the site and across our media platforms,” said Kristin Myers, Editor-in-Chief at etf.com. “Subscribers will also be part of a growing etf.com community, where they can expect exclusive newsletters, events, and more.”

etf.com’s subscription offerings are available in two tiers: Content+ and All Access, with flexible monthly or annual billing options. This expansion reflects etf.com’s ongoing commitment to serving both individual investors and professional financial advisors, delivering the tools and insights needed to succeed in the fast-evolving ETF market.

INSIDER TAKE

etf.com’s expanded subscription model signals a growing demand for premium, actionable insights in the ETF space, particularly among financial advisors and retail investors. The addition of tools like ETF Pulse and the Markets Monitor dashboard claims to provide subscribers a competitive edge, allowing them to track performance trends and flows in real-time. This launch also reflects the increasing importance of investor education in the ETF industry, as platforms like ETF.com continue to build communities around exclusive content and advanced tools.

By offering two distinct tiers—Content+ and All Access—etf.com is catering to both casual investors and professionals seeking deeper, more comprehensive insights. As the ETF market grows, etf.com’s subscription plans offer timely insights and advanced tools that can provide a competitive edge for both casual and professional investors.