MONETIZATION

Cord cutters now have another reason to say "no" to cable forever - NBC. NBC is the latest player to jump on the over-the-top (OTT) television bandwagon, reports Digital Trends. Earlier this week NBC was added to the Roku Channel store. NBC's free app will offer instant access to the latest episodes and highlights from NBC favorites, including The Voice, Blacklist, The Tonight Show Starring Jimmy Fallon and more. Some of those shows will require a…

Just when you think cable companies can't get any greedier, they do. Comcast is experimenting with cell-phone-like data charges so it can charge overage fees, says GeekWire. Wait, what?!! Yes, you heard us right. Comcast wants even more of your hard-earned dollars for doing exactly what you're doing now - using the Internet. According to GeekWire, Comcast made the announcement to a targeted group last week, telling them that, as of October 1, they'd get stuck with…

At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.

"BOB" stands for "Best Of Business" and BOB.tv was established to deliver premium knowledge content to industry practitioners. The company leverages a subscription-based learning platform, aggregating high-value content used by professionals to build skills and stay abreast of industry knowledge. In this case study, learn why Tony Lorenz, Founder & CEO of Bob.TV, decided to focus on video content and how he has grown was BOB.tv; via innovative partnerships with respected industry associations to deliver content to -- and beyond -- it's professional member base. Still in early-growth phase, BOB.tv has hit upon a unique, scalable model for success that we can all learn from.

In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It's a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the Chip Credit Cards will completely upend your Card-not-presence business - and how your business needs to prepare for these changes.

Last week Music Business Worldwide reported that Pandora plans to experiment with bite-sized subscriptions, allowing registered users to purchase the ad-free version of Pandora for 24 hours for only $0.99. Pandora CFO Mike Herring said this is ideal for parties or other celebrations where you want to play Pandora without the ads, but you aren't ready to commit to a monthly or annual subscription. For those who do subscribe to Pandora's premium product - Pandora One…

Starting with just the spark of an idea, founder Ben Wolford put his journalism education and instincts to work, creating Latterly magazine last fall. This digital-only magazine features the type of narrative journalism Wolford admires yet seldom finds. Within a matter of months and some crowdfunding, Wolford took this idea and turned it into a subscription hybrid business model, combining revenue streams to fund and develop a publication he expects to break even in less than a year.

Nineteen years ago, psychotherapist Dr. Victor Yalom had a vision to capture the teachings of his mentor Dr. James Bugental on video for training purposes. That vision has turned into a seven-figure online subscription business that offers education and training to clinical psychotherapists across the country.

Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription data products.

Politico Pro is proving that politics-oriented publications can flourish behind a subscription-based business model. With a large editorial team covering 14 public policy verticals, quality journalism and attention to detail has driven their growth into a successful subscription public policy news outlet in just three short years. Learn how subscribers are paying thousands of dollars for the convenience of email updates. Plus, find out how the site is getting a 96% retention rate and optimizing email for engagement via smartphones!