Last week Music Business Worldwide reported that Pandora plans to experiment with bite-sized subscriptions, allowing registered users to purchase the ad-free version of Pandora for 24 hours for only $0.99. Pandora CFO Mike Herring said this is ideal for parties or other celebrations where you want to play Pandora without the ads, but you aren't ready to commit to a monthly or annual subscription. For those who do subscribe to Pandora's premium product - Pandora One…
Starting with just the spark of an idea, founder Ben Wolford put his journalism education and instincts to work, creating Latterly magazine last fall. This digital-only magazine features the type of narrative journalism Wolford admires yet seldom finds. Within a matter of months and some crowdfunding, Wolford took this idea and turned it into a subscription hybrid business model, combining revenue streams to fund and develop a publication he expects to break even in less than a year.
Psychotherapy.net Garners Seven Figures with Innovative Video Streaming for Professional Development
Nineteen years ago, psychotherapist Dr. Victor Yalom had a vision to capture the teachings of his mentor Dr. James Bugental on video for training purposes. That vision has turned into a seven-figure online subscription business that offers education and training to clinical psychotherapists across the country.
Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription data products.
Politico Pro is proving that politics-oriented publications can flourish behind a subscription-based business model. With a large editorial team covering 14 public policy verticals, quality journalism and attention to detail has driven their growth into a successful subscription public policy news outlet in just three short years. Learn how subscribers are paying thousands of dollars for the convenience of email updates. Plus, find out how the site is getting a 96% retention rate and optimizing email for engagement via smartphones!
Pandora, the popular internet radio platform, is testing out an aggressive new ad model to boost revenue and improve conversion. Under the new model, registered users can listen to Pandora for an hour ad free after clicking on a Sponsored Listing, which is essentially an on-air commercial. Partnering with Fox and Sony PlayStation as sponsors, Pandora has rolled out a beta version of this new ad model to 20% of Pandora's non-paying listeners (about 14.6 million…
The rumor mill says local newspaper are dying, but The Texas Tribune is demonstrating how digital-native local news can flourish, even with a nonprofit model. Publisher Tim Griggs spoke with us about the site's multiple revenue streams, including subscriptions and memberships, and how the site is bringing general political news to a niche market. This is a great Case Study for anyone interested in using both membership and subscriptions (and yes, they're different) to boost their bottom line, or looking for a business model to support mission-oriented content. Finally, get tips on paywall optimization, the effective use of crowd-funding, and why social media does matter (even if it won't make you a dime).
What's the most important rule of innovation? Fail fast. Innovation Excellence Research (IXR) - a website dedicated to innovation for business professionals - takes that to heart with its new premium subscription model. Chief Research Officer and Principal Analyst Doug Williams spoke to us about the company's pivot to an innovative revenue model after a disappointing launch. Plus, discover interesting pricing benchmarks and why retention is so difficult for research library models.
Pandora's number of premium subscribers grew to 2.5 million after the company acquired 700,000 new subscribers in Q1 of 2013, according to a recent press release, giving Pandora the largest US subscriber base of any online music subscription service. The subscription numbers also allowed the company to garner $20.4 million in subscription revenues in the first quarter alone, a 100% increase over the $10.2 million made in subscription revenue in Q1 of 2012. CEO Joe Kennedy attributed…
By cleaning up publicly-available SEC data, Equilar Insight generates approximately $20 million a year by selling group subscriptions, priced above $11K/year, to large corporations. CEO David Chun spoke to us about how the site uses old-school B2B sales techniques to close deals, while investing heavily in technology to create online content that's consistent and convenient. Plus, find out why Chun thinks usage, not renewal numbers, are the most important retention figures.