Kevin Novak discusses the customer journey in a multi-channel world, which is comprised of a variety of different factors that are in need of
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Content drives websites, software and mobile applications.But creating great content is expensive. It requires deep expertise in a particular subject. Content Acquisition &
INSIDER Guide Kevin Novak explores how we are in the “Age of the Customer” and the many ways in which customers engage with your
Third in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics, this time focusing
Second in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics. In this article,
First in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics. This isn’t your
We are publishing a three-part INSIDE Metrics series on measuring subscription retention.In this article, Part II, we will provide some basic retention measurement concepts;
To understand your retention opportunities and trends, you need to have a simple way to track attrition patterns. But you also need a
Congratulations — you’ve got a few subscribers, and you’re getting some buzz. But it’s taking every minute of your day, and then some.
In this Inside Metrics Guide, the Subscription By Channel Report, we will talk about how to interpret any report in 3 minutes or
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