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Oftentimes, publishers have original reporting, investigative pieces, or simply in-depth content that they want to feature as special to readers and audiences. But often this
As I wrote last week, Newsweek’s botched digital transition has put the legacy publication back on the auction block. But that botched transition was preceded
Subscription sites rarely use display advertising to promote their own subscriptions — perhaps because it seems difficult to convey the benefits of a recurring charge
Hulu got three $1 billion bids this past weekend, two from mystery buyers and one from DirectTV, according to Business Insider. Currently, Hulu has 4
The GfK MRI’s new Survey of the American Consumer found that overall readership of consumer magazines has grown in the past year. What’s most interesting,
What’s the first rule of paywall optimization? Don’t let your customers hear you call your paywall a paywall. Instead, allow them to purchase a digital
Back in January, Newsweek decided to abandon its print magazine for digital tablet editions. The digital edition launch was heralded with much fanfare in true
Social sign-ons have been shown to reduce friction when getting visitors to register for a subscription or membership site. And the benefit is that social
Pandora’s number of premium subscribers grew to 2.5 million after the company acquired 700,000 new subscribers in Q1 of 2013, according to a recent press
The MPA (formerly the Magazine Publishers’ Association and now the Association of Magazine Media — but still using the acronym MPA), finally released a plan
