Plaudits for Porous Paywalls

By Russell Perkins In South America, the metered paywall model best exemplified by the New York Times, is referred to as a “porous paywall.”
By Russell Perkins In South America, the metered paywall model best exemplified by the New York Times, is referred to as a "porous paywall." And, no great surprise, the model appears just as effective in countries such as Brazil as in the United States. Folha, the largest circulation newspaper in Brazil, reports that since introduction of its porous paywall almost exactly one year ago today, visitors increased by 4%, pageviews grew by 15%, and full, paid…...

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