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Handling a digital transition can be tricky, with a botched migration spelling certain death for some legacy publications. But, on the flip side, a well-managed
The US newspaper industry is expected to decline by 2.5% over the next five years, while the music and consumer magazine industries are holding steady,
Despite the fanfare concerning the recent $1 billion bids for Hulu, Netflix still dominates the subscription video on-demand niche. According to a recent report by
Structured Credit Investor (SCI) launched just two years before the global financial meltdown shrunk their industry by 75%. Managing Director John-Owen Waller tells us how
Oftentimes, publishers have original reporting, investigative pieces, or simply in-depth content that they want to feature as special to readers and audiences. But often this
As I wrote last week, Newsweek’s botched digital transition has put the legacy publication back on the auction block. But that botched transition was preceded
Subscription sites rarely use display advertising to promote their own subscriptions — perhaps because it seems difficult to convey the benefits of a recurring charge
Hulu got three $1 billion bids this past weekend, two from mystery buyers and one from DirectTV, according to Business Insider. Currently, Hulu has 4
The GfK MRI’s new Survey of the American Consumer found that overall readership of consumer magazines has grown in the past year. What’s most interesting,
What’s the first rule of paywall optimization? Don’t let your customers hear you call your paywall a paywall. Instead, allow them to purchase a digital
