B2B Publications Find Events More Effective Than Advertising and PPC for Lead Generation
B2B marketers say trade shows and conferences are the best marketing channels for lead generation and new product launches, according to a new report soon to be released by the The Association of Business Information & Media Companies (ABM). Specifically, 90% of marketers rate event attendance as a successful way to generate leads, and 76% say event sponsorship works well, too. These two marketing channels beat out advertising of any kind (print, email, display, and mobile).…
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