B2B Audiences Seek Mix of Traditional and New Media (Including Mobile), Says ABM Study
Last week, The Association of Business Information & Media Companies (ABM) released data from a forthcoming report that revealed that B2B marketers see events as the most powerful lead generation device for new audiences. Well, ABM’s full report was made available today and contained some other insightful benchmarks and statistics, namely: 74% of B2B audiences use a mix of traditional and new media, including mobile. The number one need from B2B publications is information on new products or…
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