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Usually, most marketers create a marketing offer, decide which channels to execute on, assemble the creative, and then monitor execution. But this is a tremendously
When you’re conducting online surveys, whether it’s for market research, customer satisfaction polls or other ends, there are a number of best practices that can
I’m *so* tired of talking about Facebook. But nevertheless, here I am, writing about it for our illustrious readers, making sure you know where you
Smart subscription marketers are constantly talking about the importance of segmentation — whether it’s email lists or subscribers. And segmentation is important for hitting your
While journalists are deadline-driven, the old model of informing consumers first thing in the morning may be dying. Digital publications may need to adopt a
When trying to balance the shift from print to digital subscriptions, a number of newspaper and magazines have created print+digital bundle packages that have succeeded
Sometimes a publication just needs to close shop. Despite your best efforts to keep it alive, a market dies (who’s writing for bank tellers or
When site-hopping on the Internet, I came across this problematic overlay on the MarketingProfs site: Now, as far as overlays go, there’s nothing really wrong
I admit I missed it. Between prepping for DataContent and getting ready for our re-launch (Subscription Site Central will become Subscription Content in November), I
While the World Wide Web Consortium’s (W3C) talks to develop a blanket Do Not Track policy is falling apart, a combination of factors are leading
