Case Study Lessons: Online Trials for Lead Generation Work Best with Few Barriers to Entry
A subscription database in Canada is generating $168,000 to $191,000 a year by catering to the non-profit niche, an impressive feat, in our opinion. CharityCAN has been able to solve a pain point for fundraisers looking to conduct prospecting research by combining their own proprietary information with cleaned-up public data into one sophisticated database with a starting price point of CA $1,999. And interestingly, as Publisher Anderson Charters told Subscription Site Insider, CharityCAN has generated such impressive…
