The Economist Makes $14M from Digital-Only Subscriptions, TheStreet Grows Subs by 25%

Good news for financial publications this quarter. According to recent reports, The Economist has an average of 1.6 million paying readers every week, and

Good news for financial publications this quarter.According to recent reports, The Economist has an average of 1.6 million paying readers every week, and 117,000 of those have opted into digital-only subscriptions. A quick calculation based on the magazines one-year subscription rate of $127 put digital-only subscription revenue at $14.86 million. This number is exclusive of print+digital bundle subscriptions, showing how lucrative digital subscriptions can be.Also of note is the fact that The Economist spends 40% of its marketing budget in the US on postal direct mail, yet direct mail is hardly ever used to acquire subscribers in other markets. And the publication also found that subscribers acquired by previewing a slimmed down version of the magazine were more likely to renew that those drawn in by a display ad since the former was attracted by content, not deals.Meanwhile, TheStreet saw a 17% increase in revenue in the third quarter. In addition, subscription revenues were reported to be $11.2 million for the third quarter, an increase of 25% compared to the prior year. The increase was mainly attributed to the acquisition of The Deal and DealFlow properties. Overall, the company reported revenues of $13.6 million.

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