Medium Wants to Fix ‘Broken’ Media with a $5 Monthly Subscription

Last week Medium's CEO and co-founder Ev Williams invited readers to subscribe to a new and improved Medium for $5 a month. In exchange for a monthly subscription, Williams promised a better reading experience and even better content. For now, Medium is launching the subscription option to a limited number of readers "who meet certain criteria," but the company will be rolling out the program to everyone in the next few weeks.

Subscription Prices Rising, Article Count Dropping, Ad Revenues Steady at Metered News Sites

Despite all the hand-wringing that launching a metered paywall can induce among ad-supported news sites, it looks like they're actually pretty good for revenue growth. A recent study by Press+ of the company's 400-ish existing clients found that the average monthly subscription price is now $9.26, up from $8.83 in July of 2012 and $6.66 in July 2011. That's a 39% increase overall, and 5% in the last six months. In addition, most clients are lowering the…

Only 30% of U.S. Consumers Willing To Pay For Cloud Storage

That's according to a new report by PriceWaterhouseCoopers. While 90% of the 502 U.S. consumers who were polled look favorably on cloud storage, few are willing to pay to host their data/information in a cloud.And why should they? Cloud storage is a delivery system, but also crosses the line into a medium (i.e., streaming is different than downloading a video). Asking consumers if they'll pay for cloud storage is liking asking them if they'll pay…

All-You-Can-Eat Subscription Comics: Archie, Comic Blitz, Marvel & More

If you like comics, you'll love the buffet of all-you-can-eat comic subscriptions now available to comic lovers, including new additions like Archie Unlimited and Comic Blitz. Last week The Beat announced that Archie Comics has released Archie Unlimited, a standalone iOS app designed by Madefire where Archie fans can buy individual issues, subscribe to Archie Unlimited for $7.99 a month, and get access to digital-only Archie comics featuring Archie, Josie & The Pussycats, Dark Circle Comics,…

Amazon UK Makes LoveFilm a Part of Prime, Boosts Digital Subscription Price

By Katherine Noyes Last year, we wrote about Amazon-owned LoveFilm's struggles in the UK -- as evidenced by its use of door-to-door salesmen to sign up subscribers -- but today the company is shaking things up completely. In a move widely regarded as a strike against key competitor Netflix, Amazon on Wednesday folded its LoveFilm video-on-demand service into its British Amazon Prime service, creating a one-stop service for digital streaming, DVD rental and books. Amazon Prime offers its…

PayPal Promises to Expand Buyer Protection to Digital Purchases

Last week PayPal announced its plans to expand its "global purchase protection" beyond tangible goods to include digital products and services including music, books, games, tickets, and software downloads, says Internet Retailer Magazine. Users were informed of the change in policy via email earlier this week. (see email screenshot below, 4th bullet)                     CNET reports the policy goes into effect July 1, which may be why the online PayPal Purchase Protection promise has not yet been updated. According…
Five on Friday: Lawsuits, Newsletter Platforms and SEO Tips

Five on Friday: Lawsuits, Newsletter Platforms and SEO Tips

We share a TikTop update, 10 SEO tips to drive traffic to your website, , and newsletter platforms like Substack attract journalists.

Case Study Lessons: How NOT to Lower a Paywall During Breaking News

By Minal Bopaiah Last April, Ukranian English-language newspaper The Kyiv Post launched a partial paywall. But then in November, the Ukraine saw massive political protests, leading The Kyiv Post to lower its paywall completely. Now, I highly recommend that subscription sites lower their paywall when necessary or advantageous -- that can be in response to breaking news, or as a marketing promotion timed to an event. But this is a strategy that requires forethought and standard operating protocol,…

Newsweek (Partially) Brings Down Paywall, Making Most Content Free

Last week Newsweek brought down its paywall, making most of its content, including web stories and cover stories, free. The site still has a metered paywall, but only magazine stories are counted against the five-article limit. According to Newsweek's announcement, "this change will radically reduce the number of readers encountering the paywall." Newsweek subscribers will have exclusive access to the magazine's current issue, except for the cover story. The remainder of the stories will go live…

Build an Ecosystem Around Your Company — the Google way

Many technology companies, and famously Google, have built empires through their ecosystems. A business community or network formed around a company's mission, assets or products that supports members, builds customer relationships and adds value that scales through ancillary services. When value is created by members -- through new services, functionality and content -- it feeds the network, increases the importance (and/or size) of the ecosystem and makes the company behind it more indispensable. The result? You get closer to center of your industry's universe and your customer's universe.

What's New