Case Study Lessons: When Widespread Publicity Backfires for Subscription Sites

Venture capital-backed contests can be a godsend for start-up tech firms, asTechCrunch Disrupt NY  winner  Enigma well knows. The subscription database that makes public data
Venture capital-backed contests can be a godsend for start-up tech firms, asTechCrunch Disrupt NY  winner  Enigma well knows. The subscription database that makes public data more searchable won $50,000 and a massive amount of publicityback in May of 2012. But publicity is a double-edged sword. Since winning the TechCrunch content, Enigma has received 10,000 requests for a free trial of their subscription products, which combines and streamlines data from more than 100,000 sources, such as SEC filings, patent application,…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.